The Public Relations Officer is responsible for developing and maintaining a positive corporate and brand image for the company and its food products.
The role involves managing media relations, corporate communications, public engagement, brand publicity, community relations, and public relations activities to enhance brand awareness, strengthen consumer trust, and protect the company’s reputation in the Ghanaian market.
2. KEY RESPONSIBILITIES
A. Media Relations and Publicity
- Develop and maintain strong relationships with media houses, journalists, radio stations, television stations, newspapers, and online media platforms in Ghana.
- Prepare and distribute press releases, media statements, company announcements, and product news.
- Coordinate media interviews, press conferences, product launches, and media engagements.
- Secure positive media coverage for the company and its food brands.
- Monitor media publications and report relevant industry news and competitor activities.
B. Corporate Communications
- Develop and implement corporate communication plans in line with the company’s marketing strategy.
- Prepare corporate profiles, company presentations, newsletters, speeches, and official statements.
- Ensure consistency of corporate messages across all communication channels.
- Communicate company achievements, business developments, product innovations, and corporate activities.
- Support internal communication and employee engagement initiatives.
C. Brand Public Relations and Product Publicity
- Work closely with the Brand Manager and Marketing Manager to promote the company’s food products.
- Organize product publicity campaigns, product sampling activities, and consumer engagement programmes.
- Coordinate publicity for new product launches and promotional campaigns.
- Develop positive relationships with food bloggers, influencers, content creators, and industry stakeholders.
- Identify opportunities for product features, food reviews, interviews, and brand endorsements.
- Support brand awareness campaigns across traditional and digital media.
D. Social Media and Digital PR
- Support the development and execution of PR content for Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
- Coordinate media-friendly content, company announcements, brand stories, and publicity campaigns.
- Monitor online conversations, customer feedback, and public sentiment about the company and its products.
- Respond to public enquiries and coordinate appropriate responses to customer complaints.
- Work with the digital marketing team and external content creators to maintain positive brand visibility.
E. Corporate Social Responsibility (CSR)
- Plan and coordinate CSR initiatives, community outreach programmes, and public engagement activities.
- Develop relationships with local communities, NGOs, schools, industry associations, and relevant institutions.
- Coordinate company participation in food exhibitions, trade fairs, community events, and industry activities.
- Publicize the company’s social contributions and community development programmes.
F. Crisis and Reputation Management
- Monitor potential issues that may affect the company’s corporate reputation.
- Prepare communication responses for product complaints, negative publicity, and public concerns.
- Coordinate with management, Quality Assurance, Production, and Customer Service teams when product-related issues arise.
- Support crisis communication plans, including food safety incidents, product recalls, and customer complaints.
- Ensure all public statements are accurate, approved, and consistent with company policies.
G. Events and Stakeholder Engagement
- Organize and coordinate press conferences, product launches, corporate events, exhibitions, and promotional activities.
- Maintain professional relationships with distributors, retailers, suppliers, media partners, and government stakeholders.
- Represent the company at relevant public events and industry functions when required.
- Prepare event reports and evaluate publicity results.
3. KEY PERFORMANCE INDICATORS (KPIs)
The PR Officer will be evaluated based on the following:
Optimize Ops
KPI | Performance Measurement |
|---|---|
Media Coverage | Number and quality of positive media mentions |
Press Releases | Timely preparation and distribution |
Brand Publicity | Growth in brand exposure and publicity opportunities |
Media Relationships | Quality and expansion of media contacts |
Influencer Engagement | Successful influencer and media collaborations |
CSR Activities | Successful execution of approved CSR programmes |
Reputation Management | Timely response to public issues and complaints |
Event Management | Successful delivery of PR events |
PR Reporting | Accuracy and timeliness of monthly reports |
4. QUALIFICATIONS AND EXPERIENCE
- Bachelor’s degree in Public Relations , Communications , Journalism, Marketing, or a related field.
- Minimum 2–4 years of relevant PR or corporate communications experience.
- Experience in FMCG, food manufacturing, consumer goods, or advertising agencies is an advantage.
- Good understanding of the Ghanaian media landscape.
- Experience working with Ghanaian radio, television, newspapers, digital media, and influencers.
- Knowledge of social media communications and online reputation management.
5. REQUIRED SKILLS AND COMPETENCIES
- Excellent written and verbal communication skills in English.
- Strong interpersonal and relationship-building skills.
- Good presentation, negotiation, and networking abilities.
- Strong writing skills for press releases, articles, speeches, and corporate communications.
- Knowledge of social media platforms and digital PR tools.
- Strong event planning and project coordination skills.
- Ability to manage sensitive information and handle public relations crises.
- Creative thinking and problem-solving abilities.
- Ability to work independently and meet deadlines.
- Knowledge of local Ghanaian languages is an advantage.
6. KEY WORKING RELATIONSHIPS
Internal:
- Marketing Manager
- Brand Manager
- Digital Marketing Officer
- Sales and Trade Marketing Team
- Human Resources Department
- Quality Assurance Department
- Production Department
- Customer Service Team
- Senior Management
External:
- Media houses and journalists
- Influencers and content creators
- Advertising and PR agencies
- Distributors and retailers
- Government institutions and industry associations
- NGOs and community organizations
7. AUTHORITY AND REPORTING
- Reports directly to the Marketing Manager.
- Coordinates PR activities and external communications within approved company policies.
- May recommend media partnerships, publicity campaigns, and CSR initiatives.
- Must obtain management approval before issuing official company statements or responding to sensitive corporate and product-related issues.
8. WORKING CONDITIONS
- Full-time position based in Eastern Region/Greater Accra, Ghana.
- May require travel within Ghana for company events, media engagements, and promotional activities.
- May occasionally require evening or weekend work during events and campaigns.
9. EXPECTED OUTCOME
The PR Officer is expected to strengthen the company’s corporate reputation, increase positive media exposure, build consumer confidence, support product publicity, and establish strong relationships with key stakeholders in Ghana’s FMCG food industry.
Closing Date: 20th November, 2026
HOW TO APPLY
Submit your CV to viola.cao@lavonce.com
State the position you are applying for as the subject of your email
Location: Accra