Marketing Manager – APNADS at Guinness

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Purpose of Role & Accountabilities:

  • Lead the marketing strategy and vision for APNADs
    • Clearly defines the strategy to win for the categories, in response to the external environment
    • Seeks to not only Win in the market today, but also to shape the market and consumer, so that Diageo is positioned to Win in the long term
    • Engages and enthuses the team behind the strategy
    • Clearly defines what choices are being made in service of this strategy and manages the implications of this
  • Establish and deliver the marketing standards
    • Holding tension for brilliant marketing creativity and execution – being the bastion for 10/10 delivery
    • Role modelling great marketing behaviour – no shortcuts. Define the standards with which the team will operate too and role models it everyday
    • Maintain humility, have the depth of knowledge and experience to coach others in to producing great work
    • Constantly seeks best practise from all sources (internal, external and global) to constantly raise the Marketing standards of the respective categories
  • External facing
    • Great external radar to spot opportunities and challenges
    • Strongly networked into key communities to identify trends that strengthen the portfolio
  • Influencing/demanding the right resources and support from relevant Global Brand Team’s (GBT’s)
    • Managing the internal stakeholders relationships – Builds trust and respect based relationships with key GBT stakeholders, building confidence, generating support and commitment
    • Is clear on what is needed from GBT’s and is proactive in demanding it
  • Demanding the right resources/outcomes from agencies/partners/suppliers
    • Builds strong relationships with the senior agency stakeholders
    • Uses these relationships to hold the agencies to account for outstanding delivery
    • Aligns and enthuses the agencies on the opportunity to work with Diageo, ensuring that we have the best talent in the agency working on our business
  • Owning the commercial performance of APNADs
    • Standing for the commercial outcome, not just brand equity
    • Is a master of the drivers of performance, understanding how to shift performance delivery.
    • Is the champion of M&E and builds organisation understanding around “what works”
    • Owning the good and bad of performance – demonstrating total accountability for performance and holding others to account for it

Qualifications and Experience Required

  • Bachelors Degree.
  • Further degree or post-grad with marketing focus desirable.
  • Demonstrable experience in the development and execution of outstanding marketing programmes based on consumer insights.
  • Ability to Influence senior teams.
  • Multi-cultural exposure.

Method of Application

Submit your CV and Application on Company Website : Click Here Closing Date : 17 March. 2021
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