Marketing Executive

Marketing Executive


Responsible for planning, developing and implementing effective marketing communication campaigns using the full marketing mix for the companys marketing communications.

Technical/Operations Duties
Maximise profits by developing sales/marketing strategies that match customer requirements and promoting products, services and or ideas
Develop and oversee marketing campaigns to promote products and services
Participate in the development of the companys marketing short, medium and long term strategies
Devise and present ideas and strategies
Develop monthly, quarterly, and annual sales/marketing plans
Generate revenue through recurring and new business opportunities
Manage and drive income generation activities
Design and implement a strategic marketing plan that expands companys customer base and ensure strong brand presence
Maintain awareness of the competitive market landscape
Identify emerging markets and market shifts while being fully aware of new products and competition status
Work closely with other employees in areas such as advertising, market research, production, sales and distribution.
Oversee and develop marketing campaigns
Conduct research and analyse data to identify and define target audience
In-charge of promotional activities
Maintain websites
Organise events and product exhibitions
Coordinate internal and external marketing activities
Monitor performance
Pursue new opportunities, gather in-bound leads and follow up calls or meetings
Digital Marketing
Manage marketing campaigns on social media
Perform on-line marketing trend analysis and come up with appropriate courses of action, marketing and sales strategies and promotions
Identify emerging digital markets and market shifts while being fully aware of new products and competition status
4. Sales and Customer Service Operations
Manage portfolio of accounts to achieve short term and long term targets
Develop positive relationships by handling customer needs.
Legal Customer Contract Implementation
Research customer needs and requirements; implement new ideas/strategies to generate interest in the brand
Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
Cross country coordination
Compile and analyze sales/marketing figures
Meet and strive to exceed sales/marketing targets
Cross coordination among marketing teams in the different countries (both French and English speaking).
Accurate reporting
Train team members
Supervisory duties
Have direct responsibility over Marketing team

General duties
Any other duties that may be assigned.

Well managed account portfolios
Full implementation of Marketing strategies
Customer satisfaction and retention.
Accurate customer data.
Established relationship with client and customers
Attained New Leads/Opportunities
Brand visibility and awareness
Fully deployed digital marketing strategies
Meeting agreed KPIs
Direct Reports
All Departments
Regulatory bodies
Office furniture
Company Vehicle
Any other assets handed to you
LEVEL OF AUTHORITY: As may be assigned by Management

COMMITTEES SERVED ON: To be determined

Leadership and Managerial acumen
Negotiation Skills
Planning and organizing
Culture sensitivity
Analytical Skills
Excellent customer campaign determination
Ability to drive business concepts, vision, mission & goal.
Penchant for top-level talents
Analyze financial statements to inform strategic thinking

Educational Requirements & Qualifications

Educational Qualification
Bachelor Degree in Business, Marketing or any equivalent qualification.
An MBA and professional qualification will be an added advantage.
Technical & Technological
Computer Literate
Fluent in both English and French will be an added advantage.
God presentation skills
Excellent verbal and written communication skills
Efficient in using Microsoft office and computer applications. Able to report work actions and progress with Windows suite format (excel, power-point, word)
Knowledge of the sales and marketing life cycle.
Ability to perform effectively in complex and difficult environments

Team builder
Influencer: problem solving, analytical and decision making skills
Strict and firm: leading with tenacity
Excellent interpersonal skills
People centered person
Strategic and tactical
Talent development ad succession planning
Persuasive communicator: negotiation

Specific Working Experience
Minimum 5 years experience within a Marketing or Sales role.
Proven track record within a marketing or sales environment

Personality Attributes
Honest and Trust worthy
Forward thinking
Constructively tough minded
Emotionally Intelligent
Achievement and completion oriented
Good judgment

Contact address

How to apply

Apply by email

Job Information

    • Full Time
    • Bachelors Degree
    • 5 – 10 Years
    • Sales & Marketing
    • Greater Accra
    • Accra
    • 30-April-2020
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