The Marketing Manager is a team player to effectively create strategy for Shalina brands to establish TOM (Top of the Mind) brand identity at customer/consumer level in a profitable manner.
Key deliverables:
- Plan and execute marketing strategies of the assigned brands.
- Plan and implement ATL (Radio advert, OOH, TroTro branding) & BTL such as promotional activities, print advertisements, events, point-of-sales marketing etc.
- Assist in creating & monitoring product advertising & brand assets.
- Provide regional insights for marketing asset development.
- Liaise with Media houses, media partners and vendors for asset development & deployment.
- Co-work with sales team for promotional mechanism, special offers, in-store display and POS materials.
- Conducting market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer & consumer requirements
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
- Plan and execute new product launches.
- Measure and report performance of all marketing campaigns.
Essential qualifications, experience and skills:
- Bachelor’s degree in Marketing or Business Administration
- 5 years’ experience in a marketing or brand management role
- Experience in healthcare / personal care in the FMCG industry would be an advantage
- Analytical /Market research skills
- Basic A/W & Print knowledge
- IT skills – MS office